By placing sensors in the building it is possible to track smartphones that move around in your venue. These sensors are affordable and will be installed, configures and optimized during the first 3 months by us. But what data can you track ?
Provides daily insights on the number of visitors, % of return visitors, average time spent at the museum, and frequency of visits. It is easy to change the period so numbers can be compared. For instance, in terms of monts, or certain expositions.
Every day and week a digest email is sent with a managementsummary of the most important metrics. This report can be shared or sent through. Teammembers can also be added straight away.
Our sensors detect smartphones. Installation and configuration is done in 1 day, after which the dashboard promptly starts to show data. In the 3 months after installation we check the data and optimize it for error correction. The solution is affordable, scalable, simple, anonymous and effective.
Visitor analysis is anonymous. This changes when visitors download the free audioguide app that in its turn asks for permission to use generic data. In this way they contribute without effort in providing insights to the museum so it can optimize the experience based on the data.
Activate a sensor
Turn visitor's smartphones in an interactive audiotour that gives background information on the works of art in the museum. The guide can be setup in 3 simple steps from within the app itself by activating a sensor, taking a picture of the artwork, and recording a compelling story. The sensors setup is done with the app and only requires your bluetooth of your iphone (4S or newer) to be switched on.
Take a picture
When the sensor is activated, you take a picture of the artwork so a visitor will recognize it when they are in the space. When they enter the space and are close to the work, the picture will automagically appear on screen without them having to pay attention.
Record a story
The most important thing is to have a good story to listen to like an anecdote, a personal story to relate to, or simply a different angle. Make something that inspires and engages your audience. Once you've done this, all visitor actions can be monitored from the analysis tool.
Direct communication with visitors is impossible unless they leave their emailaddress. People will communicate with you from behind their PC. With the Muzze app and campaign tool you can communicate straightaway through mobile app notifications. For upcoming exhibitions, feedback surveys, relevant offers or event invitations. Fast and simple.
Send a notification for that upcoming exhibition in a week from now and invite previous visitors for the grand opening night. And send another one 3 days before the opening as a reminder based on who opened the notification before. Compose personalized messages based on person-level data to optimize openrates. Much more personalized than a Billboard isn't it.
Send automatic notifications when visitors walk in a certain distance from your museum. For instance to just come in for a cup of coffee in your renew museumcafe or to check the new book collection of the exposition they visited last time.
Don't bother people with irrelevant mesages. Yet invite people that have previously visited a modern art museum for a similar exposition that might be of their liking. Or send a discount coupon for a book on Edward Munch if that person has just given that piece of art a 5 star rating and obviously likes it a lot.
Most museums want to attract as many visitors as possible and keep entry barriers low. Yet there are situations where generating extra revenue is relevant. For privately financed museums, for special or costly exhibitions or for special content done by professional voice-overs.
The museums gets tourcards with a printed value and barcode. The entry ticket is sold together with the tourcard. The visitors selects the tour in the app, and redeems the code to unlock the tour.
Since tourcards are bought on premise. There is no need for an in-app payment solution like appstore or playstore. So people that don't have their credit cards connected can still enjoy the audioguide.
The museum gets a montly bill for the amount of activated codes over which a percentage is charged to the museum. The bill clearly states all bought tours, values and total revenue. Something that can be viewed in the museum's personal dashboard as well.